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October 29, 2024
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Article

Against the Grain: Consumer's Purchase Habits and Satisfaction with Gluten-Free Product Offerings in European Food Retail

Publicated to: Foods. 13 (19): 3152- - 2024-10-01 13(19), DOI: 10.3390/foods13193152

Authors:

Dean, David; Rombach, Meike; Vriesekoop, Frank; Mongondry, Philippe; Le Viet, Hoa; Laophetsakunchai, Sirasit; Urbano, Beatriz; Briz, Teresa; Xhakollari, Vilma; Atasoy, Gueler; Turhan, Mahir; Chrysostomou, Stavroula; Hadjimbei, Elena; Hassan, Hussein; Bassil, Maya; Arnala, Sanna; Glabska, Dominika; Guzek, Dominika; van den Berg, Sophie; Ossel, Lilian; Scannell, Amalia; Rauniyar, Puja; Bathrellou, Eirini; Kontogianni, Meropi; de Koning, Wim
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Affiliations

European Univ Cyprus, Dept Life Sci, CY-2404 Nicosia, Cyprus - Author
Grp ESA, Dept Food Technol & Bioresource Sci, F-49007 Angers, France - Author
Harokopio Univ, Dept Nutr & Dietet, Athens 17676, Greece - Author
Harper Adams Univ, Harper Food Innovat, Newport TF10 8NB, Wales - Author
Keliakialiitto Finnish Coeliac Soc, Tampere, Finland - Author
Lebanese Amer Univ, Sch Arts & Sci, Beirut 03797, Lebanon - Author
Lincoln Univ, Dept Agribusiness & Markets, Lincoln 7647, New Zealand - Author
Mersin Univ, Dept Food Engn, TR-33110 Mersin, Turkiye - Author
Natl Inst Origin & Qual, F-49007 Angers, France - Author
Qatar Univ, Human Nutr Dept, POB 2713, Doha, Qatar - Author
Univ Bologna, Dept Agr & Food Sci, I-40126 Bologna, Italy - Author
Univ Coll Dublin, Inst Food & Hlth, Dublin D04V1W8, Ireland - Author
Univ Politecn Madrid, CEIGRAM, Madrid 28040, Spain - Author
Univ Reading, Sch Agr Policy & Dev, Reading RG6 6UR, England - Author
Univ Valladolid, Dept Agr & Forrest Engn, Valladolid 47002, Spain - Author
Warsaw Univ Life Sci, Inst Human Nutr Sci, PL-02787 Warsaw, Poland - Author
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Abstract

Across the world and within Europe, a growing number of consumers are choosing to buy gluten-free products. Motivations for a gluten-free diet and the consequences of consuming gluten are varied, from a medical necessity for those diagnosed with celiac disease to a range of health complications and discomfort for those who are gluten-intolerant. In this research, 7296 gluten-free consumers across 13 European countries responded to an online survey on the 33 types of gluten-free products purchased, how frequently they purchased them, their satisfaction with gluten-free quality and availability, the problems they have experienced, and the strategies they have employed to cope with these problems. The investigation examines whether and how these consumer attitudes and behaviors differ between those diagnosed with celiac disease, those who are gluten-intolerant, and those who are caregivers for others with a gluten-free diet. The results show that significant differences existed for all these habits and issues across the three gluten-free consumer groups. Specifically, caregivers purchased most of the gluten-free product types more frequently than the other two groups, experienced more availability problems, and were more likely to shop at multiple stores or make their own gluten-free products. Celiac-diagnosed consumers tended to buy gluten-free products more frequently than those who are gluten-intolerant, and they tended to be the most satisfied with the quality and range of gluten-free offerings. Despite purchasing frequency differences between the groups, the results suggest a similar hierarchy of gluten-free products that could provide the foundation for a European gluten-free food basket.
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Keywords

AvailabilityCeliac-diseaseConsumer typesCosDissatisfactionEuropean retaiEuropean retailFree dietGluten-free food productsIndividualsPurchase habitsSatisfaction

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Foods due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position 43/182, thus managing to position itself as a Q1 (Primer Cuartil), in the category Food Science & Technology.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2026-04-24:

  • WoS: 8
  • Scopus: 8
  • Europe PMC: 4
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Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2026-04-24:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 28.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 26 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

    It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

    • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
    • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: https://oa.upm.es/89107/

    As a result of the publication of the work in the institutional repository, statistical usage data has been obtained that reflects its impact. In terms of dissemination, we can state that, as of

    • Views: 138
    • Downloads: 70
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    Leadership analysis of institutional authors

    This work has been carried out with international collaboration, specifically with researchers from: Cyprus; Finland; France; Germany; Greece; Italy; Lebanon; Netherlands; New Zealand; Poland; Qatar; Turkey; United Kingdom.

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    Awards linked to the item

    We most gratefully acknowledge the support of various national celiac societies: Coeliac UK, Coeliac Society of Ireland, Finnish Coeliac Society, Polish Coeliac Society, Nederlandse Coeliakie Vereniging, Vlaamse Coe-liakie Vereniging, Societe Belge de la C oe liaquie, Cyprus Coeliac Association, French Association of Gluten Intolerants, Greek Coeliac Association, Italian Coeliac Association, Federation of Coeliac Associations of Spain, Life with Celiac Association (Turkey).
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