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Analysis of institutional authors

Barrio, ScCorresponding Author

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March 25, 2025
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Chrysler-Seida, Luis Martínez Feduchi: the formation of a modern constructive poetics

Publicated to: Rita - Revista Indexada De Textos Académicos. (20): - 2023-11-01 (20), DOI: 10.24192/2386-7027(2023)(v20)(06)

Authors:

Barrio, SC; Montenegro, NFSD
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Affiliations

Univ Lisbon, Res Ctr Architecture Urbanism & Design, Lisbon Sch Architecture, CIAUD - Author
Univ Politecn Madrid, Escuela Tecn Super Arquitectura Madrid - Author

Abstract

At the end of the 1920s, Luis Martinez Feduchi received one of his first commissions after obtaining the title of architect, the new shopfront for SEIDA, the exclusive distributor in Spain of the automobile firm Chrysler. Until then, Feduchi's professional practice has developed within the prevailing historicist current. However, in the process of renewing its image according to the postulates of the new scientific advertising, the American company calls for an appropriate architecture for its sales premises, as part of its global brand communication strategy. In this way, the project for the new facade of its shop in Gran Via represents for Feduchi a privileged opportunity to practice the new aesthetic principles of architectural modernism. A new practice that implies a new way of building, according to the technical possibilities provided by the industry, that is not only the result of the mere rearrangement of architectural elements, adapted to new materials and construction systems, but also requires the development of a new poetics, capable of providing the symbolism lost after the disappearance of the classical order, as the syntactic and semantic foundation of architecture.
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Keywords

AdvertisingChryslerFeduchiShop frontTechniqueTectonics

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Rita - Revista Indexada De Textos Académicos, Q4 Agency Scopus (SJR), its regional focus and specialization in , give it significant recognition in a specific niche of scientific knowledge at an international level.

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Impact and social visibility

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: https://oa.upm.es/78866/

As a result of the publication of the work in the institutional repository, statistical usage data has been obtained that reflects its impact. In terms of dissemination, we can state that, as of

  • Views: 132
  • Downloads: 87
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Leadership analysis of institutional authors

This work has been carried out with international collaboration, specifically with researchers from: Portugal.

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (CIFUENTES BARRIO, SANTIAGO) .

the author responsible for correspondence tasks has been CIFUENTES BARRIO, SANTIAGO.

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