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Analysis of institutional authors

Herrero-Ruiz, JCorresponding Author

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November 29, 2021
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Interpretations based on delayed-domain (dis)appearance in printed advertising

Publicated to: Review of Cognitive Linguistics. 19 (2): 299-331 - 2021-01-01 19(2), DOI: 10.1075/rcl.00086.her

Authors:

Herrero-Ruiz, J
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Affiliations

Univ Politecn Madrid UPM, Madrid, Spain - Author

Abstract

In the Cognitive Linguistics literature, the way viewers understand printed ads whose interpretation is based on metaphors and/or metonymies is conditioned by the principle whereby the source and target domains are called upon by the linguistic expression at roughly the same time (cf. Gibbs, 2006). Nonetheless, Herrero-Ruiz (2019) has shown how certain contextual effects are generated when one of the metaphoric/metonymic domains appears at a later stage in the interpretation process (direct vs. delayed domain appearance). In this paper, we shall describe various analytical patterns grounded in this new perspective as well as the specific interpretive routes that they imply. In doing so, we offer an alternative to the existing approaches that try to account for the possible interpretations printed ads based on metaphors and/or metonymies may elicit.
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Keywords

Cognitive linguisticsCreativityDelayed domain appearanceDirect vsDirect vs. delayed domain appearanceDiscourseMetaphorMetonymyMultimodal metaphorPrinted ads

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Review of Cognitive Linguistics due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2021, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Linguistics and Language.

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Impact and social visibility

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: https://oa.upm.es/87047/

As a result of the publication of the work in the institutional repository, statistical usage data has been obtained that reflects its impact. In terms of dissemination, we can state that, as of

  • Views: 119
  • Downloads: 3
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Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (HERRERO RUIZ, JAVIER) and Last Author (HERRERO RUIZ, JAVIER).

the author responsible for correspondence tasks has been HERRERO RUIZ, JAVIER.

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Awards linked to the item

This work was supported by FEDER/Spanish Ministry of Science, Innovation and Universities, State Research Agency, project no. [FFI2017-82730-P].
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