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Analysis of institutional authors

Iglesias-Pradas SAuthorAcquila-Natale ECorresponding Author

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April 3, 2023
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The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail

Publicated to:Journal Of Theoretical And Applied Electronic Commerce Research. 18 (1): 656-667 - 2023-03-01 18(1), DOI: 10.3390/jtaer18010033

Authors: Iglesias-Pradas, Santiago; Acquila-Natale, Emiliano

Affiliations

Univ Politecn Madrid, ETSI Telecomunicac, Dept Ingn Org Adm Empresas & Estadist, Madrid 28040, Spain - Author
Universidad Politécnica de Madrid - Author

Abstract

Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail. To do so, we explore the different areas of interest in multichannel and omnichannel retail highlighted in previous scholarly research, as a preliminary step to propose a comprehensive framework of themes that should be paid attention to for future advancements in the field. A total of 11 studies addressing the main theme of Multichannel Retail and Its Applications in the Future of E-Commerce illustrate this overview and the framework.

Keywords

channel integrationcustomeromnichanneloptimizationretailspecial-issuetechnologyLast-mile logisticsMultichannelOmnichannelRetail

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Journal Of Theoretical And Applied Electronic Commerce Research due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2023, it was in position 65/304, thus managing to position itself as a Q1 (Primer Cuartil), in the category Business.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations provided by WoS (ESI, Clarivate), it yields a value for the citation normalization relative to the expected citation rate of: 1.27. This indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Weighted Average of Normalized Impact by the Scopus agency: 3.19 (source consulted: FECYT Feb 2024)
  • Field Citation Ratio (FCR) from Dimensions: 27.47 (source consulted: Dimensions Jul 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-07-18, the following number of citations:

  • WoS: 7
  • Scopus: 15
  • Google Scholar: 29

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-18:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 202 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

    It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

    • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

    Leadership analysis of institutional authors

    There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (IGLESIAS PRADAS, SANTIAGO) and Last Author (ACQUILA NATALE, EMILIANO).

    the author responsible for correspondence tasks has been ACQUILA NATALE, EMILIANO.