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This research has been conducted as part of KLIMATe (marKet potentiaL for a green multIModAl decision supporT e-tool) , a Eu-ropean project funded by the EIT Climate KIC (https://eit.europa.eu/) . The project involved the collaboration of the Polytechnic University of Madrid (Universidad Politecnica de Madrid, Spain) and the Delft University of Technology (Technische Universiteit Delft, The Netherlands) .The authors would like to thank the Universidad Politecnica de Madrid (UPM) for its support through the Programa Propio de I + D + i.

Impact on the Sustainable Development Goals (SDGs)

Analysis of institutional authors

Lopez-Carreiro, ICorresponding AuthorMonzon, AAuthorLopez-Lambas, MeAuthor

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October 11, 2021
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Article

Comparison of the willingness to adopt MaaS in Madrid (Spain) and Randstad (The Netherlands) metropolitan areas

Publicated to:Transportation Research Part A-Policy And Practice. 152 275-294 - 2021-10-01 152(), DOI: 10.1016/j.tra.2021.08.015

Authors: Lopez-Carreiro, Iria; Monzon, Andres; Lopez-Lambas, Maria E.;

Affiliations

Univ Politecn Madrid, Transport Res Ctr TRANSyT, Prof Aranguren 3, Madrid 28040, Spain - Author

Abstract

Mobility as a Service (MaaS) is expected to reorganise how we travel. To date, it is still unclear who will embrace these new mobility strategies, and how they will transform travellers' behaviours. This study identifies the key drivers determining the adoption of MaaS in two European metropolitan areas, based on a survey taken in Madrid (Spain) and Randstad (The Netherlands). Overall, we found strong positive attitudes towards MaaS. The results highlight the role played by a set of demographic, socioeconomic, and travel-related variables, after their validation with a generalized ordered logit (gologit) model. The willingness to adopt MaaS appeared to be related to personal characteristics such as gender, age, education level, occupation, and household structure. Unexpectedly, the place of residence (city versus outskirts) was not found to be significant. The acceptance of MaaS was also influenced by individuals' mobility patterns. We detected that private car users were not significantly attracted by MaaS, while individuals engaged with public transport and shared mobility services did intend to adopt it. Our final findings will help urban authorities and transport planners to predict the population segments with a higher (and lower) probability of using MaaS. Policy efforts could stimulate MaaS acceptability in the coming years by taking these insights into account.

Keywords

Area-basedAs-a-serviceGeneralized ordered logit modelInternational comparisonKeyMadrid [madrid (ads/prv)]Madrid [spain]Metropolitan areaMetropolitan areasMobility as a serviceMobility servicesMobility strategyNetherlandsOrdered logit modelPublic transportRandstadRegression analysisSmart mobilitySpainSustainable cities and communitiesTechnology adoptionTo-payTravel behaviorTraveler behaviorsTraveler’ perspectiveTravellers' perspectiveTravellers’ perspectiveUrbanUrban transportation

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Transportation Research Part A-Policy And Practice due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2021, it was in position 28/381, thus managing to position itself as a Q1 (Primer Cuartil), in the category Economics. Notably, the journal is positioned above the 90th percentile.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations from Scopus Elsevier, it yields a value for the Field-Weighted Citation Impact from the Scopus agency: 1.88, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Field Citation Ratio (FCR) from Dimensions: 14.57 (source consulted: Dimensions Jul 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-07-14, the following number of citations:

  • WoS: 3
  • Scopus: 21
  • Open Alex: 29

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-14:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 148.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 171 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 2.85.
  • The number of mentions on the social network X (formerly Twitter): 3 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: https://oa.upm.es/86798/

As a result of the publication of the work in the institutional repository, statistical usage data has been obtained that reflects its impact. In terms of dissemination, we can state that, as of

  • Views: 48
  • Downloads: 6
Continuing with the social impact of the work, it is important to emphasize that, due to its content, it can be assigned to the area of interest of ODS 11 - sustainable cities and communities, with a probability of 70% according to the mBERT algorithm developed by Aurora University.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (LOPEZ CARREIRO, IRIA) and Last Author (LOPEZ LAMBAS, MARIA EUGENIA).

the author responsible for correspondence tasks has been LOPEZ CARREIRO, IRIA.