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Analysis of institutional authors

Lopez-Carreiro, ICorresponding AuthorMonzon, AAuthorLopez-Lambas, MeAuthor

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October 11, 2021
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Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain

Publicated to: Travel Behaviour And Society. 25 246-261 - 2021-10-01 25(), DOI: 10.1016/j.tbs.2021.07.011

Authors:

Lopez-Carreiro, Iria; Monzon, Andres; Lois, David; Lopez-Lambas, Maria E.;
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Affiliations

Univ Nacl Educ Distancia UNED, Social Psychol Dept, Madrid, Spain - Author
Univ Politecn Madrid, Transport Res Ctr TRANSyT, Prof Aranguren 3, Madrid 28040, Spain - Author

Abstract

Mobility as a Service (MaaS) is expected to significantly change our mobility patterns. However, it is still not clear who will accept this new mobility paradigm and how it will affect travellers' behaviours. In this study, we identify a set of attitudinal and personality factors relevant for MaaS adoption based on a survey comprising 1,000 respondents in the metropolitan area of Madrid (Spain). The results show strong positive attitudes towards MaaS after being validated through a structural equation model. The higher the percentage of multimodal travellers, the more they are open to "new mobilities", the greater their technological capabilities and curiosity, and the lower their cost sensitivity, then the higher the adoption potential for MaaS. Our analysis reveals four clusters in terms of individuals' intention to use MaaS technologies (technological car-followers, unimodal travellers, MaaS-lovers and active public-transport supporters). Motivated by a significant environmental sensibility, MaaS-lovers appear to be the most likely to reduce their private car usage in favour of alternative modes. Overall, we recognise two main barriers that can frustrate MaaS adoption: low technology affinity and low openness to sharing-mobility services. Policies that focus on these two aspects can encourage MaaS acceptance.
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Keywords

Attitudinal factorsBig 5DemandKeyMaasMobility servicesPersonality traitsTechnologyTo-payTransportUser acceptanceWillingness to adopt

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Travel Behaviour And Society due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2021, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Transportation. Notably, the journal is positioned above the 90th percentile.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations from Scopus Elsevier, it yields a value for the Field-Weighted Citation Impact from the Scopus agency: 3.52, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 13, 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-12-19, the following number of citations:

  • WoS: 8
  • Scopus: 76
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Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-12-19:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 139 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: https://oa.upm.es/86797/

As a result of the publication of the work in the institutional repository, statistical usage data has been obtained that reflects its impact. In terms of dissemination, we can state that, as of

  • Views: 83
  • Downloads: 25
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Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (LOPEZ CARREIRO, IRIA) and Last Author (LOPEZ LAMBAS, MARIA EUGENIA).

the author responsible for correspondence tasks has been LOPEZ CARREIRO, IRIA.

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Awards linked to the item

This research has been conducted as part of KLIMATe (marKet potentiaL for a green multIModAl decision supporT e-tool) , a European project funded by the EIT Climate KIC (https://eit.europa.eu/) .The corresponding author would like to thank the Universidad Politecnica de Madrid (UPM) for its support through the Programa PropiodeI + D + i.
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