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Analysis of institutional authors

Hernandez-Garcia, ACorresponding AuthorIglesias-Pradas, SAuthor

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December 29, 2021
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Conceptualising involvement in fashion social media brand communities

Publicated to: European Journal of International Management. 17 (1): 149-167 - 2022-01-01 17(1), DOI: 10.1504/EJIM.2022.119744

Authors:

Hernandez-Garcia, Angel; Iglesias-Pradas, Santiago
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Affiliations

Univ Politecn Madrid, Dept Ingn Org Adm Empresas & Estadist, ETSI Telecomunicac, Ave Complutense 30, Madrid, Spain - Author

Abstract

This study addresses the lack of understanding of the different elements (fashion products, fashion brands, social media platforms) and types of involvement (enduring and situational) that interplay in the development of involvement with fashion brands in social media communities. The research revises the concept of involvement in fashion social media brand communities from a multidimensional approach, with three different dimensions: fashion involvement, fashion brand involvement (enduring) and involvement with social media brand communities (situational). The revised conceptualisation of involvement is empirically tested using a sample (N = 451) of members of different luxury fashion and fast-fashion social media brand communities in Indonesia, a country with one of the largest social media audiences in the world. The results show that a multidimensional view provides a more adequate framework to study involvement in social media, even though further investigation is required to fully understand the concept of involvement in social media brand communities.
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Keywords

BehaviorCommunicationConsumptionEngagementFashion brandsInvolvementModelsProductSocial mediaSocial media communitiesSocial media marketing

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal European Journal of International Management due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2022, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Education. Notably, the journal is positioned en el Cuartil Q4 for the agency WoS (JCR) in the category Management.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2026-04-28:

  • Google Scholar: 4
  • Scopus: 1
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Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2026-04-28:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 18 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: https://oa.upm.es/92887/

As a result of the publication of the work in the institutional repository, statistical usage data has been obtained that reflects its impact. In terms of dissemination, we can state that, as of

  • Views: 22
  • Downloads: 19
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Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (HERNANDEZ GARCIA, ANGEL) and Last Author (IGLESIAS PRADAS, SANTIAGO).

the author responsible for correspondence tasks has been HERNANDEZ GARCIA, ANGEL.

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